4 Pillars of Listing a Property

There are four main pillars when it comes to listing a property. At LEAGUE, we believe when these four things are in place, you are in the ideal position for selling your property for its maximum value and as swiftly as possible.

These four pillars are:


Price is incredibly important when it comes to selling your home. A property that is correctly priced will bring the right buyer at the right time. By pricing it too high, you run the risk of potential buyers not seeing the listing, and by pricing it too low, you could leave some significant money on the table. That’s where your LEAGUE agent comes in. Your REALTOR® will run a list of comparable properties recently sold in your area and advise as to how you should price your property based on this information, market conditions, the current condition of your home, upgrades, and your personal goals.


A well prepared and presented property will get more potential buyers past the first impression and on to a closer look. You only get the opportunity to make a first impression once! This is why making necessary repairs and updates as well as decluttering and depersonalizing your space are super important when the time comes to showcase your home. Your LEAGUE agent can provide you with ways to make your property show-ready as well as recommend a home stager or schedule an in-home consultation.


Location, location, location! When listing a property, it’s important to tout the location highlights including nearby attractions, access to main roads and unique and charming aspects of a neighborhood. This is one aspect of selling a property that you can’t control, but every location has its benefits. When implementing a marketing strategy, your real estate agent will make these location benefits known so that potential buyers see your location as an added value to the property. 


LEAGUE takes a fresh approach to the traditional real estate model by stepping deeper into creative media. Our marketing strategy is designed to create maximum exposure for your home, generating excitement and urgency in the shortest period of time from qualified buyers. We use a variety of tools and paid marketing campaigns such as Facebook, Google, and Instagram to maximize our results and showcase your listing. When you partner with a LEAGUE agent, our robust list of marketing services are available to you!

If you have questions about selling your property, please don’t hesitate to reach out to our team. We are here for you and #readytoserve!

Listing a home for sale

About LEAGUE Real Estate

LEAGUE Real Estate is a full-service brokerage in Fort Worth, Texas. We are a community of agents dedicated to meaningful service and creative media.